New age Indian customers are now increasingly willing to spend more for premium experiences

India is one of the most thriving markets for luxury goods. It is currently the fastest growing in Asia and is poised to generate a revenue of more than eight billion U.S. dollars by 2028

Luxury is no longer limited to high-end wealthy people and businessmen; it has become easily accessible to well-to-do professionals eager to spend on the premium things in life, whether it be dining, housing, stays or travel

A Bain & Company report points to the growth potential, saying that India’s luxury market could expand to 3.5 times its current size by 2030, “propelled by younger customers and an expanding upper and middle class”

Companies that address consumption from the top end of the India’s income pyramid are growing much faster compared to those that cater to the mass market

Thoda achhe wala dikhao: The crack in India's consumer demand seemed to widen into a split, as companies struggled to sell low-priced goods while luxury, high-priced items flew off the shelves